septiembre 17, 2013

MediaCom, nombrada Agency Network of the Year en los M&M Global Awards 2013

MediaCom ha sido nombrada una vez más como  Agency Network of the Year en los M&M Global Awards 2013, siendo la cuarta vez en cino años que ha ganado este premio.

La agencia también se llevó cuatro premios de categorías separadas, reconociendo su capacidad de ofrecer estrategias nivel mundial para Coca-Cola, Gillette, Procter & Gamble y Shell.

Los M&M Awards reconocen y celebran las principales campañas publicitarias multi-mercado, el trabajo más innovador y efectivo y la mejor coordinación de estrategias de comunicación.

El trabajo de MediaCom fue reconocido en la  ceremonia que se realizó en Londres, por haber ganado Best Communications Strategy, The Effectiveness Award, The Sports Performance Award y Best Automotive Campaign.

MediaCom también dominó entre los finalistas de los M&M Global Awards 2013 con 17 casos cubriendo el trabajo de más de 30 mercados a nivel mundial.

Estos triunfos mantienen el excelente desempeño reciente de MediaCom en las competencias de los Global Media Awards. Anteriormente fue  Agency Network of the Yearpor tres años consecutivos en los M&M Awards 2009-2011 y ganó el premio Agency Network of the Year en el Festival of Media Global 2010 y 2012.

Stephen Allan, Chairman y Chief Executive de MediaCom a nivel mundial, comentó:

“ Me siento contento de haber recuperado la corona del Agency Network of the Year en los M&M Awards. Después de haber ganado el título durante cuatro años de cinco, este éxito demuestra nuestra continua capacidad de ofrecer lo mejor en pensamientos cross-market y soluciones best-in-class para nuestros clientes. También estamos agradecidos de haber contado con 17 campañas entre los finalistas. El éxito de tener tantas campañas ganadoras para diferentes marcas y mercados demuestra que no sólo tenemos estándares globales de creatividad e innovación sino también que efectivamente somos la mejor network”.”

Las campañas ganadoras de MediaCom fueron las siguientes:

  • The Effectiveness Award

MediaCom LATAM: Procter & Gamble, Gillette – “To your Armpits and Beyond!”

  • Best Communications Award
    MediaCom Indonesia/Malaysia/Singapore: Coca-Cola – “Spread the Spirit: Coca-Cola Inspires a Massive Movement in Ramadhan and Raya”
  • Best Automotive
    MediaCom Internacional: Shell – “Shell Helix: Driven to Extremes”
  • The Sports Performance Award
    MediaCom Internacional: Procter & Gamble – “Thank You, Mom“

 

 About MediaCom

MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people  – consumers, clients and employess – at its core to generate optimum business results. The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Response, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and  MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacom.com.

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About GroupM

GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com.

About WPP

WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16.1 billion.  Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 162,000 people (including associates) in 3,000 offices across 110 countries.  For more information, visit www.wpp.com.

WPP was named Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity for the second year running, since the award was initiated.